For companies and organisations

Economic Advisory for Businesses

We help businesses understand their numbers, their market and the options in front of them from an economic perspective — through analysis of revenue, costs, profitability, demand, pricing and scenarios — to support clearer decisions.

Abdullah Benayan during a work discussion at his desk

Collaboration

Areas of work

01

Business Economics & Performance Analysis

Review revenue, costs, margins, profitability, break-even and unit economics to understand the business's commercial performance and the economic factors affecting it.

02

Market, Demand & Pricing Analysis

Understand market dynamics, demand and pricing structure, and assess how commercial and pricing choices may affect revenue and profitability.

03

Economic Planning & Scenario Analysis

Build and compare scenarios around revenue, costs, growth, expansion and economic conditions to help management assess priorities.

04

Economic Decision Support & Insights

Turn business and economic data into comparisons and concise insights that help management understand its options and make decisions.

How I work with you

Ways to work together

Start with the level that fits the challenge.

01

A focused economic review

A focused analysis session on one specific economic question — a product's profitability, a pricing choice, a break-even point — that clarifies the picture and identifies what is worth pursuing.

Get in touch about an economic review

02

An extended economic analysis

A deeper review of revenue, costs, margins, demand and pricing, producing a clear picture of the economics of the business and what drives them.

03

Scenarios and a decision brief

Build scenarios for the options on the table, compare their economic effect, and present them in a concise brief that helps management decide.

How it runs

How do we start?

01

Understand the economic question

We understand the business, the decision on the table and the economic context around it.

02

Identify the relevant economic factors

We identify the revenue, costs, demand, pricing and variables that bear on the question.

03

Analysis and scenario building

We analyse the numbers and build scenarios comparing the effect of the options on the table.

04

A brief that supports the decision

We provide a concise report setting out the results and trade-offs for management to rely on.

Fit

When does working together make sense?

  • You have a financial or economic idea that is hard to explain to your audience.
  • You need educational content that is both accurate and clear.
  • You are looking for a workshop to help a team or an audience understand a complex subject.
  • You have a project that needs a perspective on performance or planning.
  • You want a calm economic reading of the numbers, not promises or overstatement.

Alongside the advisory work

Other areas of collaboration

01

Economic Reports & Insights

Economic briefs and reports for management: interpreting economic data, reading market and sector conditions, and explaining indicators in clear language.

Suited to when management needs a short, dependable economic read.

02

Economic Talks & Workshops

Structured sessions for teams, organisations and audiences on money and financial awareness, economics and markets, financial behaviour, and reading complex information.

A good fit when you want people to leave with an understanding they can use.

The financial and economic work here is explanatory and educational by nature: the idea and its context, explained. It involves no buy or sell recommendations, no portfolio management, and no promises of returns.

Why Abdullah

Professional experience, and a clear way of communicating

More than 14 years of professional experience, with a background in business performance and strategic planning.

Published writing and analysis on business, economics, markets and decision-making.

The ability to turn a complex idea into a clear explanation without flattening it.

About

Let us talk about the project

If you have a project, campaign, workshop or partnership where clarity matters, start with a short description of what you are trying to achieve, and I will come back to you with a straight view on whether it is a good fit.

About