Assessing a brand funnel

A brand funnels help in the assessment of consumer’s brand awareness, purchase, consideration, favorite loyalty, and brand or repeat purchase. The names of the consumers come from their nature. As such, the total number of consumer’s s entered a brand funnel, which allows the size of the pool of the consumers to narrow as they progress through it.

Abdullah H. Benayan
عبدالله بنيان

A brand pipe isn’t a complicated tool. In truth, you’ll beautiful much decide your brand’s well being essentially by looking at the shape of the pipe.

The majority of brand funnels usually have an important goal, which is to describe the different stages of the relationship between the brand and the customers, mostly on social media.

A brand funnel would basically appear as follows:

  • Awareness: Potential customers have come into contact with the brand or have heard about it.
  • Consideration: A customer deemed potential seeks more information about the brand after developing a deeper relationship with the brand.
  • Purchase: More development regarding the customer, the brand relationship is experienced as the customer trails a product of the brand.
  • Favorite:  This is also referred to as repeat purchase, which occurs after the customer likes the product of the brand and makes a decision to purchase from the brand again.
  • Loyalty: This shows an increased bond between the customer and the brand, at this stage, the customer can only purchase the specific brand, and if the brand is unavailable, on the online platform, they make or rather seek the brand elsewhere.

In the event that your brand pipe is vigorous from beat to foot, well done! Fair keep in mind, not everything endures until the end of time.

Today’s customers are flighty and have more choices than ever over all businesses. Remain on best of your brand pipe and screen any alter in estimate. You wish to be proactive instead of receptive to win.

In case your brand pipe starts wide but slowly limits because it reaches the conclusion, you’re not giving buyers with sufficient value for them to remain with you.

There’s a leak somewhere and you wish to settle it! You truly got to take a profound jump into your by and large company performance to decide the precise problem but here are a few of the foremost common causes of “leakage”: You are depending as well much on sales/special offers/vouchers Your brand isn’t well separated from the competition Your product/service isn’t good Your client benefit is missing

On the off chance that you are extremely genuine about structure a first rate brand, at that point you have to remove the mystery from your activities. Execute and screen a brand pipe so you can truly know how your general image well being is performing and the zones which are attacking natural development.


Use of Instagram as a Business Weapon

Abdullah H. Benayan
عبدالله بنيان

Social media has become increasingly a tool for boosting online sales. One can maximize the use of online platforms such as Instagram by boosting traffic by promoting them.  Blogs, as well as online articles, act as a perfect way of building one’s business online community and keeping the followers and customers engaged.

When you start, you should not stop at simply just posting the content to your site.  As a way of increasing traffic on the website, you should post your Instagram. While doing so, it is essential to schedule a few posts about your brand and include a clickable link. Social media has shown positivity concerning increasing sales.

However, specifically, Instagram focuses on how images are of high quality and that its aesthetic side of marketing makes the perfect social media platform to promote sales. Research done regarding the social media advantages in improving business indicates increased engagement with brand posts that emanate from consumers, which is faster than the rate at which brands are developing new Instagram accounts.

Due to its effectiveness in promoting brands, there has been a surge of the brand’s presence on Instagram in 2019, As such, this is an indication that more than 85% of all existing brands have their presence on the platform. Instagram offers quick access to young people between the ages of 16-40 since 80% of them have maintained their presence on the IG platform, the number which is increasing with time. This, therefore, offers the best chance of appealing to such a clientele.

There for exposing your material and what your selling through Instagram is a must nowadays, as many people started relying on the presence of your Instagram page before browsing your website, as if it were the storefront that attracts customers.

Sometimes Instagram crosses a channel to communicate with customers and take advantage of their comments and understand the mistakes made by your project or their observations that are of interest to any business owner, that marketing has changed significantly over the past years, either that you accompany it or that the train will go on without you.

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Abdullah H. Benayan – عبدالله بنيان


Listening to Customers Through Communication Technology

Abdullah H. Benayan

For any business to thrive, listening to customers is critical. Due to changes in means of communication resulting from changes and development in technology, it is becoming impossible to have a physical interaction with customers as technology evolves.

However, technology has offered limitless access to information as well as means of communication. For example, mobile devices have become accessible to the majority of adults above the age of 16.

Due to technology, they can provide any information through the internet and offer a range of more actions such as social media as a means of communication. However, brands have to combat mobile appendage to ensure that they can compete with the highly competitive world of business.

The devices also have provided ways in which brands can communicate easily with their customers, such as via messages and social media. However, brands have to refrain from the standard ways of sending text messages instead of being more introspective. This will enable them to think about their users and, more so, understand what the users are saying and how they can approach the customers with a personalized message to ensure that the message appeals to a particular customer’s problem. Brands must understand that listening to customers is vital to any current marketing strategy.

Giving each customer a listening ear helps brands to understand the reason behind ay customer behavior. Research indicates that treating a customer like you know them and ensuring that you deliver highly relevant and personalized experiences at each and touchpoint helps build a loyalty club. This is the era of marketing 5.0.

The period in which marketing cloud technology, as well as rich customer data, helps meet the expectations of the demanding consumers, hence brand growth.

 Therefore, every product marketing company must collect data and statistics of shoppers purchases, this thing will make it easier for the company to market a specific product for that customer who bought a product similar to the product that he bought or commensurate with his taste.

The new marketing weapon is customer information, so many companies are keen to keep this information out of the reach of any competitor because, as easily as they get it, they can destroy their competitors.

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Name: Abdullah H. Benayan
Instagram: @AHBenayan