Month: July 2020

Categories
Marketing

Use of Instagram as a Business Weapon

Abdullah H. Benayan
عبدالله بنيان

Social media has become increasingly a tool for boosting online sales. One can maximize the use of online platforms such as Instagram by boosting traffic by promoting them.  Blogs, as well as online articles, act as a perfect way of building one’s business online community and keeping the followers and customers engaged.

When you start, you should not stop at simply just posting the content to your site.  As a way of increasing traffic on the website, you should post your Instagram. While doing so, it is essential to schedule a few posts about your brand and include a clickable link. Social media has shown positivity concerning increasing sales.

However, specifically, Instagram focuses on how images are of high quality and that its aesthetic side of marketing makes the perfect social media platform to promote sales. Research done regarding the social media advantages in improving business indicates increased engagement with brand posts that emanate from consumers, which is faster than the rate at which brands are developing new Instagram accounts.

Due to its effectiveness in promoting brands, there has been a surge of the brand’s presence on Instagram in 2019, As such, this is an indication that more than 85% of all existing brands have their presence on the platform. Instagram offers quick access to young people between the ages of 16-40 since 80% of them have maintained their presence on the IG platform, the number which is increasing with time. This, therefore, offers the best chance of appealing to such a clientele.

There for exposing your material and what your selling through Instagram is a must nowadays, as many people started relying on the presence of your Instagram page before browsing your website, as if it were the storefront that attracts customers.

Sometimes Instagram crosses a channel to communicate with customers and take advantage of their comments and understand the mistakes made by your project or their observations that are of interest to any business owner, that marketing has changed significantly over the past years, either that you accompany it or that the train will go on without you.

Media Contact Information
Name: Abdullah H. Benayan – عبدالله بنيان
Email: ab@qurainstudio.com
Instagram: @AHBenayan

Categories
Marketing

Listening to Customers Through Communication Technology

Abdullah H. Benayan

For any business to thrive, listening to customers is critical. Due to changes in means of communication resulting from changes and development in technology, it is becoming impossible to have a physical interaction with customers as technology evolves.

However, technology has offered limitless access to information as well as means of communication. For example, mobile devices have become accessible to the majority of adults above the age of 16.

Due to technology, they can provide any information through the internet and offer a range of more actions such as social media as a means of communication. However, brands have to combat mobile appendage to ensure that they can compete with the highly competitive world of business.

The devices also have provided ways in which brands can communicate easily with their customers, such as via messages and social media. However, brands have to refrain from the standard ways of sending text messages instead of being more introspective. This will enable them to think about their users and, more so, understand what the users are saying and how they can approach the customers with a personalized message to ensure that the message appeals to a particular customer’s problem. Brands must understand that listening to customers is vital to any current marketing strategy.

Giving each customer a listening ear helps brands to understand the reason behind ay customer behavior. Research indicates that treating a customer like you know them and ensuring that you deliver highly relevant and personalized experiences at each and touchpoint helps build a loyalty club. This is the era of marketing 5.0.

The period in which marketing cloud technology, as well as rich customer data, helps meet the expectations of the demanding consumers, hence brand growth.

 Therefore, every product marketing company must collect data and statistics of shoppers purchases, this thing will make it easier for the company to market a specific product for that customer who bought a product similar to the product that he bought or commensurate with his taste.

The new marketing weapon is customer information, so many companies are keen to keep this information out of the reach of any competitor because, as easily as they get it, they can destroy their competitors.

Media Contact Information
Name: Abdullah H. Benayan
Email: ab@qurainstudio.com
Instagram: @AHBenayan

Categories
eCommerce

The Rise of Online Shopping

There are many reasons why it is increasingly becoming impossible to resist online shopping. In times like this, when a pandemic is scorching the world, restrictions regarding movement have been put in place across the globe, rendering movement almost impossible.

With online shopping, it is easier to purchase without stepping out of one’s apartment. However, even before the pandemic, online shopping was splurging. Some of the reasons behind such splurge include psychological drivers behind the collective increase in online shopping.  Research indicates that online shopping can lead to stress-relieving, offer reduced pain of online payment, and also act as a form of entertainment. Since the pandemic struck, for example, on a weekly sample taken in the world, transactions showed that there was a 230% increase in food delivery, 140% increase of furniture and office goods purchase, and also a 50% surge in alcohol online sale.

Physical purchase is becoming a thing of the past, especially since the majority of young people are reliant on their hand digital gadgets. Young people find it interesting to purchase online rather than make a trip to the mall. According to research, online shopping indicates that the act alone is a source of increased arousal, the fulfillment of fantasy, heightened involvement, and perceived freedom.

Media Contact Information
Name: Abdullah H. Benayan
Email: ab@qurainstudio.com